To draw attention to Portuguese taxpayers that 0,5% of your taxes can be donated at no cost to a charity of your choosing was the goal of this campaign. For that we teamed up with Influencers and asked them to donate 0,5% of a video of their social media channels for us to create something bigger. The tax donation Song is a version of a famous Portuguese song by late artist António Variações.

Leo Burnett Lisboa - 2019
Copywriter: Hernâni Correia
Designer: António Segurado
Executive Creative Directors: Steve Colmar, Nuno Salvaterra
    Creative Director: Jaime Nascimento
Editor: Inês Correia
Audio: Dizplay

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